Each Similar Audience has its seed list members removed to ensure what?
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Tuesday, 31 March 2020
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
Clara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?
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Monday, 30 March 2020
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?
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Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
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Sunday, 29 March 2020
How does automating your bid contribute to a successful Google Ads campaign?
How does automating your bid contribute to a successful Google Ads campaign?
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How can ad extensions contribute to increasing user engagement?
Saturday, 28 March 2020
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad? (Choose two.)
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