What can the Performance Planner recommend?

What can the Performance Planner recommend?

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What is a key benefit of Smart Display campaigns?

What is a key benefit of Smart Display campaigns?

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What are key factors to keep in mind when choosing a bidding strategy for your campaign?

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

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What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

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Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?

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What can automated bidding help an advertiser improve?

What can automated bidding help an advertiser improve?

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What can the Performance Planner assist you with?

What can the Performance Planner assist you with?

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Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)

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Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

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Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?

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Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?

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Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?

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The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)

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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?

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Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?

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Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?

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Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?

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Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?

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Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

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