Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?

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Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

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Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

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Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?

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Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?

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Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?

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Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

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Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?

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Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?

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Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?

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Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?

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As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

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A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?

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Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?

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Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?

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Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?

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A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?

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Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)

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YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

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YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

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Which video format is available on Google Video Partners? (Duplicate 1)

Which video format is available on Google Video Partners? (Duplicate 1)

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Which video format is available on Google Video Partners? (Duplicate 2)

Which video format is available on Google Video Partners? (Duplicate 2)

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Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

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You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

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Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

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Which TrueView ad format is optimized for product awareness?

Which TrueView ad format is optimized for product awareness?

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Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

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Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

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Which two video formats are available on Google Video Partners? (Choose two.)

Which two video formats are available on Google Video Partners? (Choose two.)

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Which TrueView ad format is billed on a CPM basis?

Which TrueView ad format is billed on a CPM basis?

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Which TrueView ad format is optimized for lift in ad recall?

Which TrueView ad format is optimized for lift in ad recall?

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Which storytelling methods does Google recommend for use within your YouTube campaigns?

Which storytelling methods does Google recommend for use within your YouTube campaigns?

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Which two Google audience solutions use first-party data? (Choose two.)

Which two Google audience solutions use first-party data? (Choose two.)

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Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

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Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

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Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

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Which statement is true about non-skippable in-stream ads? (Duplicate 1)

Which statement is true about non-skippable in-stream ads? (Duplicate 1)

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Which statement is true about non-skippable in-stream ads? (Duplicate 2)

Which statement is true about non-skippable in-stream ads? (Duplicate 2)

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Which statement is true about non-skippable in-stream ads? (Duplicate 3)

Which statement is true about non-skippable in-stream ads? (Duplicate 3)

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Which TrueView ad format is billed by CPA?

Which TrueView ad format is billed by CPA?

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Which statement is true about Bumper ads? (Duplicate 1)

Which statement is true about Bumper ads? (Duplicate 1)

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Which statement is true about Bumper ads? (Duplicate 2)

Which statement is true about Bumper ads? (Duplicate 2)

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Which statement is true about Bumper ads? (Duplicate 3)

Which statement is true about Bumper ads? (Duplicate 3)

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Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

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Which of YouTube’s awareness ad formats uses a skippable in-stream format?

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

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Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

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Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

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Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

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Which is a tip Google recommends to create an effective bumper ad?

Which is a tip Google recommends to create an effective bumper ad?

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Which percentage of YouTube ads are audible?

Which percentage of YouTube ads are audible?

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Which elements are used to build a Custom Affinity audience?

Which elements are used to build a Custom Affinity audience?

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Which data can you uncover by running a creative experiment using Brand Lift?

Which data can you uncover by running a creative experiment using Brand Lift?

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Which is a key benefit of bumper ads? (Duplicate 2)

Which is a key benefit of bumper ads? (Duplicate 2)

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Which is a key benefit of bumper ads? (Duplicate 1)

Which is a key benefit of bumper ads? (Duplicate 1)

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Which marketer would be an ideal client for TrueView for action?

Which marketer would be an ideal client for TrueView for action?

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When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

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When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

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Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

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Which is a key benefit of TrueView discovery?

Which is a key benefit of TrueView discovery?

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What’s a key benefit of TrueView for reach?

What’s a key benefit of TrueView for reach?

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