What’s one of Google and YouTube’s awareness products? (Duplicate 1)

What’s one of Google and YouTube’s awareness products? (Duplicate 1)

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What’s one of Google and YouTube’s awareness products? (Duplicate 2)

What’s one of Google and YouTube’s awareness products? (Duplicate 2)

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What’s one of Google and YouTube’s awareness products? (Duplicate 3)

What’s one of Google and YouTube’s awareness products? (Duplicate 3)

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What’s the best description of Affinity Audiences on YouTube?

What’s the best description of Affinity Audiences on YouTube?

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What constitutes a video engagement conversion in a TrueView for action campaign?

What constitutes a video engagement conversion in a TrueView for action campaign?

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What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

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What’s a key benefit of TrueView in-stream?

What’s a key benefit of TrueView in-stream?

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What are two examples of the Intent audience solution, Life Events? (Choose two.)

What are two examples of the Intent audience solution, Life Events? (Choose two.)

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What are two events that store visits for TrueView for action come from? (Choose two.)

What are two events that store visits for TrueView for action come from? (Choose two.)

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What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

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What information can YouTube Analytics provide about where people are watching your videos?

What information can YouTube Analytics provide about where people are watching your videos?

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Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

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What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

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What’s a key benefit of bumper ads?

What’s a key benefit of bumper ads?

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What are the tested benefits of bumper ads?

What are the tested benefits of bumper ads?

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The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

The YouTube masthead is effective for advertisers with which goal? (Duplicate 3)

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TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

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To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

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Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

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The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

The YouTube masthead is effective for advertisers with which goal? (Duplicate 2)

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Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

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Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube should Myra select when building her campaign?

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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 1)

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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 2)

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Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Duplicate 3)

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Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. But the client is confused about how the Customer Match process works. Leigh breaks it down into a three-step process to make it easier to understand. What’s the three-step Customer Match process?

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Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture attention when users are making an active purchase decision. Which YouTube Intent audience solution fits this description?

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Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What other reason can Lori provide for why users choose YouTube?

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Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?

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Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

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Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

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Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

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In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

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Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

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Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

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Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

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What cannot be collected by the default Analytics tracking code?

What cannot be collected by the default Analytics tracking code?

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How would a view filter be configured to include only users from Brazil and Argentina?

How would a view filter be configured to include only users from Brazil and Argentina?

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To view accurate data in a Custom Report, what action should be avoided?

To view accurate data in a Custom Report, what action should be avoided?

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What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

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What report shows the percent of site traffic that visited previously?

What report shows the percent of site traffic that visited previously?

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For autotagging, what parameter does Google Ads include in the destination URL?

For autotagging, what parameter does Google Ads include in the destination URL?

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Once filters have been applied, what is the option to recover filtered data?

Once filters have been applied, what is the option to recover filtered data?

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What report shows the percentage of traffic that previously visited a website?

What report shows the percentage of traffic that previously visited a website?

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View filters may be applied retroactively to any data that has been processed.

View filters may be applied retroactively to any data that has been processed.

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What is not a benefit of Google Analytics Remarketing?

What is not a benefit of Google Analytics Remarketing?

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If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

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What is not considered a “source” in Google Analytics by default?

What is not considered a “source” in Google Analytics by default?

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What report shows which web pages get the most traffic and highest engagement?

What report shows which web pages get the most traffic and highest engagement?

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When will Google Analytics be unable to identify sessions from the same user by default?

When will Google Analytics be unable to identify sessions from the same user by default?

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What is a “secondary dimension” in Google Analytics?

What is a “secondary dimension” in Google Analytics?

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What feature would be used to collect how many times users downloaded a product catalog?

What feature would be used to collect how many times users downloaded a product catalog?

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When the same default tracking code is installed on pages with different domains, what will result?

When the same default tracking code is installed on pages with different domains, what will result?

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To track users and sessions across multiple domains, what first must be set up?

To track users and sessions across multiple domains, what first must be set up?

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What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

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What data is Google Analytics Goals unable to track?

What data is Google Analytics Goals unable to track?

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What Remarketing audiences cannot be defined by default?

What Remarketing audiences cannot be defined by default?

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Which parameters can be included with an event hit for reporting?

Which parameters can be included with an event hit for reporting?

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What report indicates where users start or exit the conversion funnel?

What report indicates where users start or exit the conversion funnel?

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Auto-tagging is used to collect data from what kind of traffic?

Auto-tagging is used to collect data from what kind of traffic?

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View filters are applied in what order?

View filters are applied in what order?

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What data table display compares report metrics to the website average?

What data table display compares report metrics to the website average?

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What feature must be enabled to use Multi-Channel Funnels?

What feature must be enabled to use Multi-Channel Funnels?

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Custom Dimensions can be used as what?

Custom Dimensions can be used as what?

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In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

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Which reports indicate how traffic arrived at a website?

Which reports indicate how traffic arrived at a website?

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What metric-dimension combination is not valid?

What metric-dimension combination is not valid?

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What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

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What is not considered a default “medium” in Google Analytics?

What is not considered a default “medium” in Google Analytics?

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What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

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What report indicates the pages of a website where users first arrived?

What report indicates the pages of a website where users first arrived?

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In Multi-Channel Funnel reports, how are default conversions credited?

In Multi-Channel Funnel reports, how are default conversions credited?

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To recognize users across different devices, what feature must be enabled?

To recognize users across different devices, what feature must be enabled?

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Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

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Which kinds of hits does Google Analytics track?

Which kinds of hits does Google Analytics track?

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What feature collects company-specific data such as Member Status?

What feature collects company-specific data such as Member Status?

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What feature collects company-specific data such as Member Status?

What feature collects company-specific data such as Member Status?

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How can Google’s In-market audience signals help an advertiser connect with their target audience?

How can Google’s In-market audience signals help an advertiser connect with their target audience?

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In a bumper ad, how much time is usually required to stick the landing?

In a bumper ad, how much time is usually required to stick the landing?

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Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)

Google Video Partners are partnerships formed through which Ad service? (Duplicate 1)

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Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)

Google Video Partners are partnerships formed through which Ad service? (Duplicate 3)

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Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)

Google Video Partners are partnerships formed through which Ad service? (Duplicate 2)

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How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

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Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

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For TrueView for action, which three events can make up an online conversion?

For TrueView for action, which three events can make up an online conversion?

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How does an advertiser benefit from using Google Trends?

How does an advertiser benefit from using Google Trends?

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How does an advertiser benefit from using Google Surveys?

How does an advertiser benefit from using Google Surveys?

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Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which benefits of YouTube audience solutions should Drew present for his client’s consideration?

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Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?

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Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What’s another reason users choose YouTube?

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Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

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Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

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Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

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As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

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As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

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As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

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A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

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Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

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Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

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Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

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Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

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