What does adding callout extensions to your Google Search ads enable you to do?

What does adding callout extensions to your Google Search ads enable you to do?

Check in coursesanswers

What content could be used for a structured snippet extension?

What content could be used for a structured snippet extension?

Check in coursesanswers

When are automated extensions, such as Seller Ratings, shown?

When are automated extensions, such as Seller Ratings, shown?

Check in coursesanswers

What’s the primary benefit of using structured snippet extensions in your ads?

What’s the primary benefit of using structured snippet extensions in your ads?

Check in coursesanswers

What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

What’s the maximum number of ad extensions that can show for a particular query or device at any given time?

Check in coursesanswers

What’s an example of an effective callout extension?

What’s an example of an effective callout extension?

Check in coursesanswers

What’s an accurate description of callout extensions?

What’s an accurate description of callout extensions?

Check in coursesanswers

What’s a key objective in delivering ad extensions?

What’s a key objective in delivering ad extensions?

Check in coursesanswers

What two ad extension types can also be served as automated ad extensions? (Choose two.)

What two ad extension types can also be served as automated ad extensions? (Choose two.)

Check in coursesanswers

What Search Network text ad component provides up to three fields of 30 characters each?

What Search Network text ad component provides up to three fields of 30 characters each?

Check in coursesanswers

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

Check in coursesanswers

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?

Check in coursesanswers

When should you use Remarketing Lists for Search Ads?

When should you use Remarketing Lists for Search Ads?

Check in coursesanswers

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)

Check in coursesanswers

When creating an ad, how does Greg know what it will look like to his potential customers?

When creating an ad, how does Greg know what it will look like to his potential customers?

Check in coursesanswers

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?

Check in coursesanswers

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Check in coursesanswers

Which user type would the Google Ads system closely match as an Affinity audience?

Which user type would the Google Ads system closely match as an Affinity audience?

Check in coursesanswers

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)

Check in coursesanswers

Which statement is true about serving relevant ad extensions?

Which statement is true about serving relevant ad extensions?

Check in coursesanswers

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Check in coursesanswers

Which is required for an ad to be served to a user?

Which is required for an ad to be served to a user?

Check in coursesanswers

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.)

Check in coursesanswers

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

Check in coursesanswers

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

Check in coursesanswers

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. For vendors like Yan, what’s the simplest method for using Dynamic Search Ads?

Check in coursesanswers

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Check in coursesanswers

With Similar Audiences, which Google product is included when finding new people with similar profiles?

With Similar Audiences, which Google product is included when finding new people with similar profiles?

Check in coursesanswers

With Dynamic Search Ads, what does the advertiser provide?

With Dynamic Search Ads, what does the advertiser provide?

Check in coursesanswers

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?

Check in coursesanswers

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.)

Check in coursesanswers

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?

Check in coursesanswers

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)

Check in coursesanswers

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Check in coursesanswers

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?

Check in coursesanswers

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?

Check in coursesanswers

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Check in coursesanswers

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

Check in coursesanswers

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?

Check in coursesanswers

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Check in coursesanswers

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)

Check in coursesanswers

Which statement is true about Shopping ads?

Which statement is true about Shopping ads?

Check in coursesanswers

Which statement describes modern shopping behavior?

Which statement describes modern shopping behavior?

Check in coursesanswers

Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)

Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)

Check in coursesanswers

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

Check in coursesanswers

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

Check in coursesanswers

Where can Shopping campaign ads appear on desktop search results pages?

Where can Shopping campaign ads appear on desktop search results pages?

Check in coursesanswers

Which statement is true about Local Catalog ads?

Which statement is true about Local Catalog ads?

Check in coursesanswers

What’s one way to create a seamless experience for your retail customers?

What’s one way to create a seamless experience for your retail customers?

Check in coursesanswers

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

Check in coursesanswers

What’s one way to make good use of data to accelerate your business and improve profitability?

What’s one way to make good use of data to accelerate your business and improve profitability?

Check in coursesanswers

What’s one way to increase your business profitability?

What’s one way to increase your business profitability?

Check in coursesanswers

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

Check in coursesanswers

What’s one unique feature of Local Catalog ads?

What’s one unique feature of Local Catalog ads?

Check in coursesanswers

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

Check in coursesanswers

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

Check in coursesanswers

What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

Check in coursesanswers

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

Check in coursesanswers

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks. Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

Check in coursesanswers

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

Check in coursesanswers