If a web page visitor clears the Analytics cookie from their browser, what will occur?
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Tuesday, 15 October 2019
To increase the speed at which Google Analytics compiles reports, what action could be taken?
To increase the speed at which Google Analytics compiles reports, what action could be taken?
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What model represents the hierarchical structure of a Google Analytics account?
What model represents the hierarchical structure of a Google Analytics account?
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Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
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What feature is required to collect the number of comments users posted to a web page?
What feature is required to collect the number of comments users posted to a web page?
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If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
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Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
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The default session timeout duration in Google Analytics is how many minutes?
The default session timeout duration in Google Analytics is how many minutes?
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What report compares metrics based on user acquisition date over a series of weeks?
What report compares metrics based on user acquisition date over a series of weeks?
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What filter would only include data from a campaign titled “Back to School” in Campaign reports?
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
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When does the Analytics tracking code send a pageview hit to Google Analytics?
When does the Analytics tracking code send a pageview hit to Google Analytics?
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Which user characteristic may NOT be used to change keyword bids in Google Ads?:
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
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Which default traffic source dimensions does Google Analytics report for each website visitor?
Which default traffic source dimensions does Google Analytics report for each website visitor?
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In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
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Monday, 14 October 2019
Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?
Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?
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Sunday, 13 October 2019
Which of the following is a benefit of display advertising over search advertising?
Which of the following is a benefit of display advertising over search advertising?
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If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
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Why is it important that you set goals when planning your display ad campaigns?
Why is it important that you set goals when planning your display ad campaigns?
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Which of the following is a benefit of search advertising over display advertising?
Which of the following is a benefit of search advertising over display advertising?
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What is one of the benefits of using templates for your email marketing campaigns?
What is one of the benefits of using templates for your email marketing campaigns?
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Which of the following is a key strategy for distributing your video content?
Which of the following is a key strategy for distributing your video content?
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When creating video marketing content on a budget, what is the first thing you should consider doing?
When creating video marketing content on a budget, what is the first thing you should consider doing?
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Which of the following is the most accurate analogy for a display advertising network?
Which of the following is the most accurate analogy for a display advertising network?
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Which form of targeting would you use to display ads to people who have previously visited your website?
Which form of targeting would you use to display ads to people who have previously visited your website?
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When advertisers run online ads that typically include an image for people to click on, it’s called…
When advertisers run online ads that typically include an image for people to click on, it’s called…
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When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
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Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
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Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
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What are the benefits of using social media when looking to advertise your business locally?
What are the benefits of using social media when looking to advertise your business locally?
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There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
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When looking to advertise your business to mobile users, social media advertising can be really effective because…
When looking to advertise your business to mobile users, social media advertising can be really effective because…
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Which of the following would be described as a good business goal to set for your social media campaigns?
Which of the following would be described as a good business goal to set for your social media campaigns?
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Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
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Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
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Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
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With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
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Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
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Saturday, 12 October 2019
What is the effect of a trafficker changing a key-value pair from pre-defined to freeform (and changing back 5 minutes later)?
What is the effect of a trafficker changing a key-value pair from pre-defined to freeform (and changing back 5 minutes later)?
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A line item targeting a special ad unit will always serve to its children ad units.
A line item targeting a special ad unit will always serve to its children ad units.
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The “Override blocks” button was designed to disregard specific blocking rules in your Ad Manager account that may prevent a Preferred Deal or Private Auction from transacting.
The “Override blocks” button was designed to disregard specific blocking rules in your Ad Manager account that may prevent a Preferred Deal or Private Auction from transacting.
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What would you recommend to a retail publisher who is trying to run a forecast for Black Friday (a day when users buy a lot more goods than usual) in Ad Manager?
What would you recommend to a retail publisher who is trying to run a forecast for Black Friday (a day when users buy a lot more goods than usual) in Ad Manager?
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A client wants to serve a roadblock. However, they are using GPT format tags without SRA. What is a potential issue?
A client wants to serve a roadblock. However, they are using GPT format tags without SRA. What is a potential issue?
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Which of these features are app specific and not available for Mobile web? Select all that apply.
Which of these features are app specific and not available for Mobile web? Select all that apply.
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A publisher typically uses Ad Manager to traffic Ad Manager ads in order to streamline their direct demand source.
A publisher typically uses Ad Manager to traffic Ad Manager ads in order to streamline their direct demand source.
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During implementation the client has indicated that they will need to serve pop-ups to various areas of the site. When generating ad tags what must be done?
During implementation the client has indicated that they will need to serve pop-ups to various areas of the site. When generating ad tags what must be done?
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When serving mobile ads directly to an app, tags do not need to be size specific or specific to a mobile operating system.
When serving mobile ads directly to an app, tags do not need to be size specific or specific to a mobile operating system.
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When a pass-back is used, Ad Manager counts two impressions for each ad served.
When a pass-back is used, Ad Manager counts two impressions for each ad served.
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The reporting metric “total network impressions” includes “unfilled impressions”
The reporting metric “total network impressions” includes “unfilled impressions”
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To block the general category of ‘Home & Garden’ ads from showing on your Mobile In-App inventory for tablets, what should be selected in the targeting section of a blocking rule?
To block the general category of ‘Home & Garden’ ads from showing on your Mobile In-App inventory for tablets, what should be selected in the targeting section of a blocking rule?
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Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?
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True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.
True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.
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True or false? Personalization tokens work for first-time visitors for known things like their country location.
True or false? Personalization tokens work for first-time visitors for known things like their country location.
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In order to create a good user experience, simplicity is an important consideration for the website’s appeal.
In order to create a good user experience, simplicity is an important consideration for the website’s appeal.
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Which is NOT a way to ensure that the results from usability testing are consistently reliable?
Which is NOT a way to ensure that the results from usability testing are consistently reliable?
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Friday, 11 October 2019
Site Audit flags your web pages as duplicate content due to their URL parameters, which appear when one applies a filter. What should you do in this case?
Site Audit flags your web pages as duplicate content due to their URL parameters, which appear when one applies a filter. What should you do in this case?
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What is the rough rule of thumb for the ratio of internal links to your core pages?
What is the rough rule of thumb for the ratio of internal links to your core pages?
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Why is it necessary to make scheduled recrawls of your website on a regular basis?
Why is it necessary to make scheduled recrawls of your website on a regular basis?
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Which is the best way to get rid of a 404 error if a web page moved to another URL?
Which is the best way to get rid of a 404 error if a web page moved to another URL?
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With SEMrush Site Audit, it is possible to crawl a site behind a password protected login.
With SEMrush Site Audit, it is possible to crawl a site behind a password protected login.
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Should you use nofollow when internally linking and looking to pass page rank?
Should you use nofollow when internally linking and looking to pass page rank?
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How do you quickly check if all the issues related to redirect loops and 404 errors are fixed?
How do you quickly check if all the issues related to redirect loops and 404 errors are fixed?
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How many levels of organization are contained within the Hotel Ads structure?
How many levels of organization are contained within the Hotel Ads structure?
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What is the best question to ask yourself when considering how to create a positive landing page experience?
What is the best question to ask yourself when considering how to create a positive landing page experience?
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With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)
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Thursday, 10 October 2019
Which of the following is the most important responsibility of a sales leader?
Which of the following is the most important responsibility of a sales leader?
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When choosing a sales methodology, what’s the most important thing to keep in mind?
When choosing a sales methodology, what’s the most important thing to keep in mind?
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What’s the sales manager’s role in the third phase of a sales training, when the sales team converts knowledge into behavior?
What’s the sales manager’s role in the third phase of a sales training, when the sales team converts knowledge into behavior?
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Which of the following is an example of an ineffective coaching technique that should be avoided?
Which of the following is an example of an ineffective coaching technique that should be avoided?
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True or false? During coaching sessions, the salesperson needs to identify their own path forward.
True or false? During coaching sessions, the salesperson needs to identify their own path forward.
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True or false? The sales team needs to be using the same hiring process used by other departments.
True or false? The sales team needs to be using the same hiring process used by other departments.
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When creating interview questions for sales hires, which of the following approaches is a best practice?
When creating interview questions for sales hires, which of the following approaches is a best practice?
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Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.
Fill in the blanks: When building a recruiting strategy, building relationships with top sales talent at other companies is _____, while building relationships with high-performing business development reps at other companies is _____.
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Which of the following should be the primary focus of your sales onboarding program?
Which of the following should be the primary focus of your sales onboarding program?
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Which of the following is a best practice for onboarding newly hired salespeople?
Which of the following is a best practice for onboarding newly hired salespeople?
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True or false? You can forecast as accurately with an informal sales process as you can with a formal sales process.
True or false? You can forecast as accurately with an informal sales process as you can with a formal sales process.
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A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?
A colleague at another company has developed a sales process with four steps in it. They are concerned that the process is too short. What would you tell them?
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True or false? Making the steps of your sales process buyer-centric can be as simple as changing their names a little bit.
True or false? Making the steps of your sales process buyer-centric can be as simple as changing their names a little bit.
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True or false? Combining multiple methodologies causes confusion and low performance.
True or false? Combining multiple methodologies causes confusion and low performance.
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True or false? You need to continually evaluate how well your sales process is working.
True or false? You need to continually evaluate how well your sales process is working.
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Wednesday, 9 October 2019
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
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Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
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Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
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Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
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A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
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Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
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Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
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Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
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Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)
Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.)
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Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
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You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
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While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
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Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
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Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
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Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
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What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
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Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
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Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
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When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
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Tuesday, 8 October 2019
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
In Google My Business, where can you find the number of Google My Business visitors that are receiving driving directions to your location?
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Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
Allen is a marketing manager who received a series of ads from his creative team. He wants to use A/B testing to find the ads in the series that yield the best results. Which type of ads will Allen compare?
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If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
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An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
An advertiser is using a global sitewide tag. Where does the advertiser add a phone snippet on a website to use Google forwarding numbers in a Google Ads campaign?
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Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?
Your company produces candy bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions, and even the weather. Which analysis technique should you use?
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Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
Which Google offering could you use to measure the number of people who click or view your ads and later visit your business location?
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Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?
Your Google My Business listing can help customers reach you in a variety of ways. Customers can use a listed address to visit your location. They can also use a phone number to place a call. Which other method, if properly set up, can customers use to contact your business?
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Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
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How is credit dynamically attributed to each touch-point in data-driven attribution?
How is credit dynamically attributed to each touch-point in data-driven attribution?
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Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
Creating a call conversion in Google Ads and adding a phone snippet to a web page allows advertisers to use a Google forwarding number. What does this number allow you to monitor?
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Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
Brad wants to link his Firebase account to his Google Ads account for his e-commerce app. What are the required minimum permissions for Brad’s Google account to be able to do this?
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Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?
Brenda implemented conversion tracking tags for her website. She’s reviewing the total conversions across her ads, using the campaigns report. She’d like to see the total for each conversion type. How can she accomplish this?
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You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)
You’ve been hired as a consultant to help an online store owner. You need to complete the implementation of conversion tracking tags into their website. What are two ways that Google Tag Assistant can help you with this task? (Choose two.)
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What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?
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Check in coursesanswers
Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.
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Check in coursesanswers
As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?
As the director of advertising for a software company, Susan’s considering her customers’ journeys. What’s the first step her potential customers will take?
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Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
Cliff is a marketing manager who received a series of ads from his creative team. He wants to compare data between those ads using A/B testing. Which type of ads will Cliff compare?
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You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?
You want to set Firebase as your attribution partner in Google Ads in order to track first opens for your online store app. What’s the first step you must implement in order to accomplish this?
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What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)
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Check in coursesanswers
Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)
Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)
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Check in coursesanswers
What’s the minimum number of locations you can bulk upload to Google My Business?
What’s the minimum number of locations you can bulk upload to Google My Business?
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Check in coursesanswers
Which activity might a brand manager track if the desired result is to increase awareness with the customer?
Which activity might a brand manager track if the desired result is to increase awareness with the customer?
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Check in coursesanswers
Match each product available in the Google Marketing Platform Small business version with its description.
Match each product available in the Google Marketing Platform Small business version with its description.
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Check in coursesanswers
In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
In a survey, a customer shows a strong preference for one brand over another. Which general metric does this behavior fall under?
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Check in coursesanswers
Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)
Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)
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Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)
Darian has a gourmet cupcake business and needs a website to compete with the other bakeries in his area. He has a Google My Business listing and wants to use the website builder to create a personalized design for his business. What are the steps, in order, for building a website using Google My Business? (List the first step at the top.)
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Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
Conversion measurement is an excellent way for businesses to understand how users are engaging with their brand. Match each conversion action to a relevant example of a business need.
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Check in coursesanswers
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Why is using the performance targets feature after utilizing the Performance Planner recommended?
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Check in coursesanswers
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
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Check in coursesanswers
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
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Check in coursesanswers
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
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Check in coursesanswers
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
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You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
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Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
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Check in coursesanswers
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
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Check in coursesanswers
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
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Check in coursesanswers
Which statement accurately describes the reach of Affinity Audiences’ targeting?
Which statement accurately describes the reach of Affinity Audiences’ targeting?
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Check in coursesanswers
Which group would you be able to reach with a Google Display campaign using demographic targeting?
Which group would you be able to reach with a Google Display campaign using demographic targeting?
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Check in coursesanswers
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
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Check in coursesanswers
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
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Check in coursesanswers
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